Moxie's Augmented Holiday Card: Gift Rap

If there are levels of hell, working on an agency holiday card is typically at level 5 1/2 or so. This one was different. We didn't want to just send out a little video. We wanted to make something. So being in Atlanta, we created an augmented reality wrapping paper that actually raps. And we got T-Pain to do it. Gift Rap received coverage from 11Alive News in Atlanta, XXL Magazine, was named to the most creative holiday cards of 2017 by AdWeek, and won Gold at the Atlanta Addies. 

Click here to visit the microsite.

It's rapping season. And nothing says happy holidays like augmented reality enabled wrapping paper with T-Pain. This season, we wanted to say thanks to all of our special friends and clients in a way that only Atlanta's largest ad agency could. So, we created a first-of-its-kind wrapping paper that raps.

GiftRap_Press.png